Founded by Yasmine White, a San Francisco native with a keen sense of style and a deep passion for artistry and nature, Lucid Reality Apparel was born out of a desire to express creativity visually. Yasmine's journey began in 2023 when she discovered her talent for designing unique shirt designs that resonated with her artistic vision.

In 2022, Yasmine was joined by her partner, bringing his expertise in backend operations and design aspects to the company. Together, they have created a brand focused on urban-leaning streetwear, nightlife culture, and exploring psychological and emotional themes with inspirational undertones and "hidden knowledge” subject matter.

At Lucid Reality, we cater to a diverse crowd of men and women aged 18 to 40 who resonate with the unique categories within our brand. We prioritize high-quality products made and designed in America to support our local economy and uphold ethical standards by avoiding child labor and human rights violations.

Our commitment to originality and copyright protection sets us apart in the industry, ensuring that every design carries our signature "flavor." Our long-term vision includes building a recognized brand with multiple collections, each representing distinct subject matters and featuring limited production runs for exclusivity.

In the future, we plan to expand into animal clothing, potentially through a sister company (details to be announced). Ultimately, our goal is for the world to recognize and resonate with our unique design style, where seeing our artwork immediately evokes the response, "That has to be Lucid!"

Join us on this artistic journey as we redefine fashion with creativity, quality, and ethical values at the core of everything we do.